How many times have you set career goals only to forget about them a few weeks or even days later?
We’ve all been there. The problem isn’t ambition or motivation. Often, it’s that we’re setting goals that don’t align with what we truly want out of our careers and our lives.
Why Career Goals Matter
You might not wake up every morning saying, “Today’s the day I write career goals,” but investing time in thoughtful goal-setting can change your entire professional outlook. The right goals don’t just guide your next step; they reignite your energy, purpose, and confidence.
Start With Your Vision
Before you write down any goals, take a moment to dream. Where do you see yourself in the next year? Five years? Ten?
Ask yourself:
What parts of your current work bring you joy?
What do you want more of, and what do you want less of?
What projects or roles energize you?
This reflection becomes the foundation for authentic, motivating goals.
4 Categories of Career Goals
Once you’ve clarified your vision, it’s time to map out your goals. I like to break them down into four main categories:
Skill-Based Goals: Learn a new tool, earn a certification, or develop a core competency.
Growth Goals: Seek a promotion, increase responsibility, or shift into a new role.
Visibility Goals: Speak on a panel, post regularly on LinkedIn, or become known in your industry.
Networking Goals: Attend events, join a professional association, or conduct monthly informational interviews.
These categories can help you craft a well-rounded development plan.
Make It SMART
No matter what type of goal you’re setting, make sure it follows the SMART framework:
Specific
Measurable
Actionable
Relevant
Time-bound
This approach helps move your goals from “wish list” to real-life action steps.
Let’s Build This Together
If you’re ready to define your vision and create goals that genuinely excite you, I’d love to help. Whether you're navigating a career pivot or just want to feel more connected to your professional journey, let's work together to make it happen.
📩 Reach out: jasmine@jasminebriggs.com
💬 Share in the comments: What goal are you working on right now?
Remember, your career is not just a path; it’s a personal expression of your values, strengths, and purpose. Let’s make sure your goals reflect that.
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