Let’s address one of the most debated topics in the job search world:
Do you really need a cover letter?
Spoiler alert: Yes!
While it’s true that some hiring managers don’t read them, many do, and for some industries, like social services, government, and mission-driven organizations, a well-written cover letter is still expected. Just recently, I spoke with a recruiter from the City of New York who emphasized how much they value cover letters, even when they’re not explicitly required.
Why a Cover Letter Still Matters
A strong cover letter gives you the opportunity to:
Show your enthusiasm for the role or organization, even if they don’t read it, you were excited enough about the opportunity to include the cover letter.
Highlight a personal connection, maybe you grew up loving the brand or heard the CEO speak at a conference.
Tailor your story in a way that a resume can’t.
It’s also a space to explain career pivots, career gaps, or specific alignment with the company’s mission.
Where (and How) to Use It
When applying online: Upload your cover letter in the “additional documents” section if there’s no designated field.
When applying by email: Use your email body as the cover letter.
When you have a contact or specific connection: Mention it! It personalizes your pitch and strengthens your application.
Basic Structure for Success
Your cover letter doesn’t have to be long, but it does need to be effective. Stick to one page and follow this simple format:
Opening Paragraph: Who you are and what you’re applying for.
Middle Paragraph: Tie your skills and achievements directly to the job (copy/pasting a few resume bullets is totally fine!).
Closing Paragraph: Thank the reader and express a clear call to action, like scheduling an interview.
Tips to Make It Personal
If you know the hiring manager’s name, use it.
Avoid generic greetings like “To Whom It May Concern.”
Create custom templates for different job types to make quick edits easier.
For example, I personally have one template for career services/higher education roles and another for corporate talent development. It saves time and keeps the message relevant.
Need Help with Your Cover Letter?
You’re not alone. That’s why every resume or LinkedIn package I offer includes a cover letter, because they still matter.
📧 Reach out: jasmine@jasminebriggs.com
📎 Learn more: www.jasminebriggs.com
Let your cover letter tell the story your resume can’t. It might just be the thing that sets you apart.
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